THINK BY MAKING
In the prototype stage, you will create a sample sketch of your idea to show how people will use your product, service, or campaign.
The goal is to show a sample of your idea so your client (or someone like them) can experience it and give feedback. A prototype can be almost anything – from a storyboard (i.e. a series of sketches) to an actual model of your product.
For this challenge, you will create a storyboard of your client using the product or participating in the service or campaign. This gives you something to show and get feedback on.
You’ll see how well the idea works – or if it doesn’t! Improving your idea from feedback is an important step!
WHAT IS A STORYBOARD?
A storyboard, is a series of quick, rough sketches showing how a product or service is supposed to go or how a tool is supposed to be used. It’s a way to show your idea for a product, service, or campaign.. It looks a lot like a comic strip!
First, you sketch out your idea – make big, sloppy sketches on paper. You don’t have to be an artist, stick figures work too! Figure out how your idea will be used step by step. Sketch out the story of someone doing or using it.
Then, it’s time to put those ideas into a storyboard format. Watch this video on making storyboards for films to get the idea.
Video courtesy of The Media Insider.
WHAT AM I GOING TO DO WITH IT?
Prove your thinking! Put your model or sketch in front of real users. Demonstrate your solution and gather their feedback.
Get feedback from others on your ideas by posting it to Instagram #builddesignchallenge.
Test as much as you can! Testing will give you insights for improvements. Think of this like an English paper where you just couldn’t land the final paragraph until your friend gave you an idea. Testing our product idea let’s us find ways to improve it.
Sell like a boss! Use your model or sketch to pitch your solution.
MAKE YOUR STORYBOARD
Draw 6 rectangles on a blank piece of paper, as if you were creating a comic strip! Make sure you add 2- 3 lines under each rectangle for notes.
OR – you can download the storyboard template here.
Draw a quick sketch in each box of how the idea is used or interacted with. Keep it simple! A storyboard should be understood by anyone who sees it.
Add a short description of the action happening to each box.
Share the storyboard with family and friends and see if they understand your idea.
IS IT READY?
Take a photo or a screenshot of the completed template.
Post your pic to Instagram using #builddesignchallenge
YOU DID IT!
Now that you have your prototype, it’s time to Test to get feedback.
Here’s where it gets interesting. Based on the feedback you might need to improve the prototype. Don’t worry. That’s all a part of the circular nature of prototype-test-improve-test to make a solution that really works.