You have a solution and a prototype! Will your client want to use it? Will it actually make their life better and solve their problem? Let’s test and find out.
TEST & LEARN
It’s time for people to try your prototype. Stay open to feedback.
Test your prototype with as many people as possible, in person or online. We suggest starting with at least three users.
It’s hard, but step back and let your testers try it out.
Consider
What are they doing?
How do they use it?
How do they use it?
Watch their reactions, take notes. These are clues for what to improve.
Consider
Are they reacting the way you thought? What surprises you? Do you have any new ideas?
Pay close attention to how people use the prototype. Ask questions about their experience.
Consider
What changes do you need to make?
Watch and notice:
- Where did people get stuck? It’s nice if they like it but there’s got to be some part that can be improved.
- What are people’s faces and body language telling you?
- What are their questions and ideas about how to make it better?
Record these things in your Designbook! You are so close to helping people find new ways to deal with their problem!

Got your tests done? Scroll down to find out what’s next.
Here’s where you are on your journey….
THIS IS NOT THE END.

THE FEEDBACK LOOP
Now that you got feedback, use it to improve your solution.
Repeat the Ideate, Prototype, and Test stages of the process.

Once you are satisfied with the idea, you are ready to PITCH!
Next Up: Pitch
This is where it gets real. By submitting your pitch you get a chance to win cash prizes and make a real difference. Don’t stop now!