See where we’re headed?

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Remember, it’s about understanding their perspective.

Now it’s time to define who your client is and what they need so you can design a solution to help them achieve their goals. Need more details about the client you’ve chosen? Jump back to Meet Your Clients to review your client’s experience.

To define, you’re going to do three things:


First, to collect details, you’ll need post-it-notes (real or virtual), note cards, scraps of paper – anything that lets you put each detail on a separate piece of paper.

  • Capture details you observed about the identity, needs, and goals you heard from your client.
  • Don’t forget to add these to your Designbook Define Page and/or use any of the three virtual brainstorming platforms below.




Got at least 20 different details on your client? Did you put them into your DesignBook? Then you’re ready to cluster.


Second, cluster by grouping details that are similar together.

Look for patterns and start naming the groups into categories based on the similarities you see.

Consider: How does your client describe their identity?

  • What are your client’s characteristics? (gender, age, race, where they live, what they love)
  • What is a problem or need they have?
  • What is a goal they are trying to achieve?

Are all details clustered by similarity? Then you’re ready to create a Point of View (POV) problem statement.


Third, using your knowledge of the client, write out an actionable statement that expresses the problem that you plan to solve.

Here’s the example from the video:
Devon, is a senior in high school who needs a way to connect his passion for art and music in a way that helps him find his career path.

(Person’s Name + Descriptor)
needs a way to
(Verb about deeper problem)
in a way that
(Lets them do something)

Don’t worry about solutions. For now, just think about the person and their needs. Consider:

  • Who is this person?
  • What does this person need the most?
  • Why do they need it?

Got your juicy client problem? Write it out as a POV problem statement. Use your Designbook to record it.

Here’s where you are on your journey…

Next Up: Ideate

Now that you know what problem you want to solve for your client, it’s time to brainstorm solutions. (This is the fun part!)