HOW DO WE DEFINE?
Remember, it’s about understanding their perspective.
Now it’s time to define who your client is and what they need so you can design a solution to help them achieve their goals. Need more details about the client you’ve chosen? Jump back to Meet Your Clients to review your client’s experience.
First, to collect details, you’ll need post-it-notes (real or virtual), note cards, scraps of paper – anything that lets you put each detail on a separate piece of paper.
- Capture details you observed about the identity, needs, and goals you heard from your client.
- Don’t forget to add these to your Designbook Define Page and/or use Google Jamboard for a virtual brainstorming platform below.
CLUSTER (& SORT)
Second, cluster by grouping details that are similar together.
Look for patterns and start naming the groups into categories based on the similarities you see.
Consider: How does your client describe their identity?
- What are your client’s characteristics? (gender, age, race, where they live, what they love)
- What is a problem or need they have?
- What is a goal they are trying to achieve?
DEFINE A POINT OF VIEW
Third, using your knowledge of the client, write out an actionable statement that expresses the problem that you plan to solve.
Here’s the example from the video:
Devon, is a senior in high school who needs a way to connect his passion for art and music in a way that helps him find his career path.
(Person’s Name + Descriptor)
needs a way to
(Verb about deeper problem)
in a way that
(Lets them do something)
Don’t worry about solutions. For now, just think about the person and their needs. Consider:
- Who is this person?
- What does this person need the most?
- Why do they need it?